StapletonKessel906
Using Direct Response Marketing On The Internet
Some people online think having success is simple and that they don't have to perform a lot of try to make things successful. So because of this mindset, they immediately go and then try to advertise like the BIG companies. You realize... advertising methods such as brand marketing and contacting.
However online, you can't use strategies such as these and expect to make a lot of cash. Rather than doing brand advertising, you will want to stick to something called "direct response marketing". Direct response marketing only denotes that the marketing and advertising campaigns are geared to establishing a response NOW.
There's no waiting. There is no awaiting "exposure". Your goal should be to make money immediately online. And isn't this what you would like to begin with? So how do you think you will make this dream come true if you are doing brand advertising? That simply doesn't make sense.
Big companies spend millions on their own brand promotional initiatives, as well as for some companies, it requires them YEARS to recoup that initial investment. I understand that you don't have years to wait when it comes to internet marketing. This is exactly why you need to stick to a reliable model which will push your business over the top, and that will enable you to get results now.
You cannot rely on "getting your name out there". When you finish carrying this out, you would have wasted thousands of dollars, trying to end up like your competition and also the big businesses in your niche. There is a better way of marketing, and I don't understand why people don't put it to use within their business.
However i guess when you aren't well versed about advertising on the internet, such things as this happen. So in ways, I "kind of" understand how you could be confused and employ ineffective strategies that center around brand advertising. However that you know the truth, you need to drop brand advertising and start using direct response marketing right away.
Focus on generating a lead. Then email to that lead every week approximately until they buy or unsubscribe. Case one way to implement direct response marketing in your business. The greater leads you get, the more money you will make - let's assume that you've got a good product and a good offer.
Whatever you do, just avoid brand advertising. A good example of brand advertising OFFLINE would be running a full-page magazine ad and just have 3 words at the top of the ad and then a picture that takes up the rest of the space.
And that is it for the entire ad.
1000s of dollars wasted.
And illustration of brand advertising ONLINE could be leading people to an internet site where there is a banner ad at the top of the page having a slogan, and the remaining page takes 4 minutes to load because you have so many scripts along with a brand advertising video that takes a long time to look.
Don't do this. Be smart about your advertising and you'll be good to go inside your business.
Good luck with using direct response marketing in your online business today.
