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SEO Basics



Page Title

Page Title is nothing but the title of every article or perhaps a web page. Your page title ought not to be duplicated or copied from others. Page Title is the the very first thing any internet search engine will look for. Usually page titles will inform entire topic from the web page.

It's suggested to incorporate your primary keyword in the page title, for the best results.

Market and keyword research

First one is keyword research. Every website is based upon certain topic. Keywords are listing of those words that report for your sites content. You must complete thorough research on which keywords to incorporate in your articles, before even starting to consider what text you're going to you should get some page or pages.

Keyword Density

This on-page technique is also regarding keywords. Your articles must contain correct amount of keywords in every webpage. If you're stuffing pages with unnecessary keywords then Google won't ever rank you! So be cautious with keyword density.

Site Structure

Site structure can also be known as site architecture. Your website architecture must represent the marketplace you are attempting to focus on. However to overcome this by concentrating on creating good content for the website.

Keywords

These are the words or phrase that individuals type into a internet search engine. Being aware of what keywords people use to search for your product or service after which optimising your website so that it will rank very well for these keywords.

Bear in mind though the best keywords are not always the ones that would be the most looked for. Often highly searched terms have a large amount of competition, so you're not going to rank on-page 1 of Google for them or are so broad that you will get a lot of irrelevant traffic to your website that's not going to convert.

So ensuring to choose the correct keywords for the site and submissions are vital.

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Keyword density

This is the number of times a keyword or phrase appears on the web page, compared to the total number of words on that page. The larger that proportion is, the larger your keyword density, and as much as a place, the greater your chances are to appear up high on the internet for your particular keyword.

Backlink building

The process of getting other websites to connect to yours. These amount and excellence of links to your site will affect how well ranked your site is in the search engine results positioning. Basically, the greater links you have, the more likely you are to appear higher search engines like google.

Anchor text

This is a term for the words contained within a link that are clickable. Anchor-text includes a effect on SEO so it's best if anchor text contains the keywords you're optimising for e.g. The hyperlink, Web Design Burton will be a lot more valuable than the link, SmarterWays. You should pay attention to the anchor-text on links on your own website, as well as on other websites.

Spider

This can be a program that automatically finds web pages and tells search engines about the subject. Search engines like google couldn't work without spiders, therefore it is essential to SEO that the website is built in a way that is spider-friendly, so they can read the content in your site.

Organic search

This is the listings on search engine results that are not paid for, and that appear purely due to their highly relevant to the terms looked for. Advertisements or sponsored links on Google for example, would be classed as paid links.

Pagerank

A score given to an internet page by Google. When Google began, one key innovation was PageRank, a technology that decides the "importance" of a web site by looking at what other pages link to it, too many other contributing factors. Today Google use a lot more than 200 factors, including PageRank, to position websites.

For those who have anymore questions to the way we can fulfil your SEO needs in order to find more on our Search engine optimization. Please feel free to e mail us, or leave a comment below and we'll get back shortly.